How to Apply Serum On Face

Mar 11, 2023

How to Apply Serum On Face

Using serum as part of your skincare routine can be a great way to nourish your skin and help to address specific skin concerns such as fine lines, wrinkles, and uneven texture. However, it can be confusing for some people who don’t know how to apply serum on face correctly.

The application process is quite simple, but there are a few important tips to remember to ensure you get the most benefits from the serum

In this guide, we will walk you through the whole process for healthy and glowing skin.

How to Apply Serum On Face Like a Pro

The only right way to apply a facial serum is after you thoroughly clean your face and before using a moisturizer.

Additionally, before applying the serum, dry your face with a damp towel to remove the extra oil and dead skin.

After your face is ready for the serum, pour a small amount into your hand and gently spread it with circular motions.

Face serum: step-by-step instructions

Using a face serum properly can help nourish and improve the appearance of your skin. In case you don’t know how to apply serum on face, here are step-by-step instructions for how to use a face serum:

  • Cleanse your face

Begin by washing your face with a cleanser to remove dirt, oil, or makeup. Next, pat your face dry with a clean towel.

  • Tone your skin

Next, use a toner to balance your skin’s pH and remove residual impurities. Apply a small amount of toner to a cotton pad and gently wipe it across your face and neck.

  • Apply the serum

Once your skin is clean and toned, it’s time to apply the serum. Use the dropper or pump to dispense a small amount of serum onto your fingertips.

  • Gently massage the serum into your skin

Use your fingertips to apply the serum to your face and neck, avoiding your eye area. Gently massage the serum into the skin using circular motions, working outward from the center of your face.

  • Wait for the serum to absorb

You have to wait for the serum to absorb into your skin before applying any other skincare products. This can take a few minutes, so be patient.

  • Follow up with a moisturizer

Once the serum is absorbed, follow up with a moisturizer to lock in hydration and nourish your skin.

  • Use regularly

For best results, use your face serum daily, ideally in the morning and at night, as part of your regular skincare routine.

Pro tip: Always patch-test a new serum before using it all over your face to avoid potential allergic reactions or skin irritations.

Different techniques for applying face serum

Some of the most common techniques are:

  • One drop technique

In this technique, you take one drop of the serum onto your fingertip and dab it onto different parts of your face. You can start with your forehead, then move to your cheeks, nose, and chin.

  • Tap technique

This method involves tapping the serum onto your skin using your fingertip, starting from your forehead and moving down to your chin. The tapping motion helps to stimulate blood circulation and improve absorption.

  • Hand technique

In this technique, you take a small amount of the serum onto the palm of your hand and then rub your hands together to warm up the serum. Next, you press your hands onto your face and massage the serum into your skin using upward and outward motions. 

Besides a good application technique, you need a high-quality serum like SkinMedica’s TNS Advanced Serum, which has all the right ingredients to make your skin glowy and regenerated.

Is there such thing as too much serum?

When it comes to skincare, it’s very easy to cross the line and apply too much of a certain product, hoping it will do a better job if you pile up products on your face.

On the contrary, you should always be led by the rule “less is more,” especially with face serums. Generally, a pea-sized drop of serum is enough to cover the entire face.

When to start using face serum?

There is no specific age to start using a face serum, as it depends on individual skin concerns and needs. 

However, starting a serum in your mid to late twenties is generally recommended, as this is when the first signs of aging may appear.

If you have skin concerns such as dryness, uneven skin tone, or fine lines, consider incorporating a face serum into your skincare routine earlier.

The Right Order of Application for Skincare Products

Now that you know how to apply serum on face, here is the correct order of applying your other skincare products:

  1. Cleanser
  2. Exfoliator
  3. Toner, mist, or facial essence
  4. Treatment products (such as acne spot treatment)
  5. Face serum 
  6. Eye cream
  7. Moisturizer
  8. SPF cream
  9. Lip balm with SPF

Remember that this is a general guide, and the order may vary based on the specific products you’re using and your skin needs.

Woman showing How to Apply Serum On Face


Using face serum as part of your skincare routine is an important step that can provide numerous benefits for your skin. 

If you know how to apply serum on face, you can have optimal results quickly. It’s always best to start with a clean face and gently massage the serum into your skin using your fingertips to cover your entire face and neck. 

By following these few simple steps, you can enjoy the full benefits of your serum and achieve healthy, glowing skin.